Gordon is Unit Head at Salford Business School and teaches and researches in the area of digital transformation
Marie is Reader at Salford Business School and Head of the Centre for Digital Business
"Nations like India, that have more than half a billion internet subscribers, mostly millennials, are at the cusp of a digital transformation. However, without a right digital transformation strategy companies can easily squander such a huge opportunity. This is where this book can prove to be absolutely invaluable. Heavily practice-oriented this book prepares business scholars and leaders to ignite, innovate and enable digital transformation in any organization. Going digital is no more a matter of choice, it is a must for organizations to survive, gain strategic advantage and stay ahead of competition. A must read."
“In a time where the majority of companies give in to hype by marrying their digital solutions instead of their business problems, or desires, the solutions are created to aid, the authors offer a refreshing stance which acknowledges that companies must treat digital transformation as a strategic exercise if they are to expect business relevant outcomes from their continuous change processes.”
By Sarfaraz Khan, Salford Business School The COVID-19 crisis caused significant disruptions to the business world, causing many organisations to turn to plans for getting back on track and planning for the future. The spread Read more…
Help! Our digital transformation team is good at delivering technology. But not so good at bringing significant improvements for the business and for customers. Where are we going wrong? We’ve all heard the statistic that Read more…
“For the music festivals of the future, technology is the headline act” (Intel,2020). During the past decade, digital technology has revolutionised almost every music festival, and today technology promises further development during a thriving period Read more…
