By Sarfaraz Khan, Salford Business School

The COVID-19 crisis caused significant disruptions to the business world, causing many organisations to turn to plans for getting back on track and planning for the future. The spread of the pandemic, as well as the fact that UK and EU trade will be disrupted in various ways as a result of Brexit, has led to advice for UK charities to prepare for an uncertain and challenging economic environment.

There is no doubt that from a positive perspective, the global COVID-19 pandemic accelerated the rate of adoption of digital transformation. In spite of the realisation that better Digital Transformation must be provided, we are only just beginning to understand what must be done.

As the development of digital technologies has grown rapidly in recent years, there have been several concrete outcomes for charities, creating opportunities for charities.The focus on Digital Acceleration is expected to continue to evolve beyond 2021 as charities embrace it. Fortunately, charities have started benefitting from digital transformation by increasing digital fundraising, improving service delivery, improving trust and transparency, improving social and digital marketing and communication, better systems for productivity, and being able to operate on a regular basis.

Adapting to these new realities will be the key to their success, and the charities who have achieved this have done so by becoming Masters of Change. Within the scope of this whitepaper, we will examine: the use of significant digital technologies to help charitable organizations become data-driven, people-centered, and digitally mature organizations. Additionally, we will be looking at people’s involvement, impact of both the internal and external factors that could make or break digital transformations.

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