In a time where the majority of companies give in to hype by marrying their digital solutions instead of their business problems, or desires, the solutions are created to aid, the authors offer a refreshing stance which acknowledges that companies must treat digital transformation as a strategic exercise if they are to expect business relevant outcomes from their continuous change processes.
– Christian Nielsen – Group Head of Digital Strategy at Nodes


Debashish SenguptaNations like India, that has more than half a billion internet subscribers, mostly millennials, are at the cusp of a digital transformation. However, without a right digital transformation strategy companies can easily squander such a huge opportunity. This is where this book can prove to be absolutely invaluable. Heavily practice-oriented this book prepares business scholars and leaders to ignite, innovate and enable digital transformation in any organization. Going digital is no more a matter of choice, it is a must for organizations to survive, gain strategic advantage and stay ahead of competition. A must read.
– Dr. Debashish Sengupta – Award Winning Author of the book ‘The Life of Y’ 


For those looking to navigate the turbulent and complex landscape of digital transformation, this book delivers a mix of deep-dive theory and real world application, providing the perfect blueprint to grow confidence and drive change across any organisation.
– Lucy Ann Kirby, Digital Strategist and Cultural Changemaker, Guernsey