Gordon is Associate Dean and Associate Professor at Salford Business School. His research focuses on examples and experiences of business, culture and practise
Marie is Professor of Digital Technologies at Salford Business School working on live projects in digital transformation and societal impact of technology
Senior Professor at KEDGE Business School, Aleksej's research over the last decades has focuses on the use of digital technologies for the benefit of organisations
Ana is Associate Professor at City College, University of York Europe Campus. She is a multiple award-winning marketer with over 20 years of international experience
"Nations like India, that have more than half a billion internet subscribers, mostly millennials, are at the cusp of a digital transformation. However, without a right digital transformation strategy companies can easily squander such a huge opportunity. This is where this book can prove to be absolutely invaluable. Heavily practice-oriented this book prepares business scholars and leaders to ignite, innovate and enable digital transformation in any organization. Going digital is no more a matter of choice, it is a must for organizations to survive, gain strategic advantage and stay ahead of competition. A must read."
“In a time where the majority of companies give in to hype by marrying their digital solutions instead of their business problems, or desires, the solutions are created to aid, the authors offer a refreshing stance which acknowledges that companies must treat digital transformation as a strategic exercise if they are to expect business relevant outcomes from their continuous change processes.”
By Sarfaraz Khan, Salford Business School The COVID-19 crisis caused significant disruptions to the business world, causing many organisations to turn to plans for getting back on track and planning for the future. The spread Read more…
Help! Our digital transformation team is good at delivering technology. But not so good at bringing significant improvements for the business and for customers. Where are we going wrong? We’ve all heard the statistic that Read more…
“For the music festivals of the future, technology is the headline act” (Intel,2020). During the past decade, digital technology has revolutionised almost every music festival, and today technology promises further development during a thriving period Read more…
